IEG

IEG has been a pioneering force in the sponsorship industry since its inception in 1982. Founded by Lesa Ukman, the company introduced methodologies to measure the fair market value of sponsorships, transforming sponsorship into a vital marketing discipline. IEG offers a range of services, including sponsorship consulting, valuation, and industry leadership through its annual conference and publications. Their expertise spans various sectors, providing clients with data-driven insights to navigate the complexities of sponsorship and maximize returns on their investments.