Looking for the best CRM software for live events in 2025? This guide explores top platforms built to help event organizers manage relationships, boost engagement, and drive repeat attendance. Whether you're running a venue, producing a festival, selling season tickets, or organizing a conference, you'll find CRM tools that fit your needs—along with key features, integrations, and automation capabilities to consider.
Choosing the right CRM software is one of the most strategic decisions for any event organizer. Whether you’re running a performing arts season, managing donors, promoting a festival, or planning a multi-day conference, the right CRM helps you build stronger relationships, personalize communications, and drive long-term audience growth.
If you're new to CRM or want a deeper understanding of how these systems power modern event marketing and engagement, check out these two guides before diving into the list:
CRM for Live Events: The Ultimate Guide – Covers the fundamentals of CRM, segmentation, and customer lifecycle management.
Key Features in CRM Software – Breaks down the essential tools that make a CRM platform powerful in an event context.
This guide skips the basics and goes straight to the top CRM platforms for live events in 2025. Below, you’ll find a curated list of CRM solutions, organized by use case and organization type, so you can quickly find the best fit for your needs.
Segment is a leading customer data platform (CDP) that helps businesses collect, clean, and manage customer data across channels. By unifying data, Segment enables personalized customer experiences, actionable insights, and seamless integration with hundreds of tools, driving growth and efficiency.
Keap is a CRM and marketing automation platform that includes contact management, email marketing, and lead scoring. It allows event marketers to track attendee interactions, automate follow-ups, and segment lists, making it suitable for building relationships and optimizing attendee engagement.
Zoho CRM includes contact management, segmentation, and analytics tools to help event planners track attendee interactions and create targeted marketing. Its automation capabilities streamline communication, making it easier to engage attendees and build relationships across event touchpoints.
HubSpot’s CRM is designed to streamline contact management, automate outreach, and track attendee engagement. With options for email marketing, lead scoring, and event tracking, it helps event organizers improve communication and manage relationships throughout the attendee journey.
Salesforce’s CRM capabilities include detailed audience tracking, email marketing, and data analytics. It allows event organizers to capture attendee data, manage interactions, and personalize outreach, making it ideal for nurturing leads and improving attendee engagement.
SecuTix provides advanced ticketing and CRM solutions tailored for sports, cultural institutions, and live entertainment. With support for primary and secondary ticketing, CRM integration, and audience engagement tools, SecuTix offers a robust solution for high-capacity events and venues.
Tessitura offers ticketing, CRM, and donor management in one comprehensive platform, specifically designed for cultural and educational organizations. It helps these organizations increase revenue through ticket sales and fundraising, providing insights on donors and audience engagement.
Spektrix combines ticketing and CRM for performing arts organizations, enabling users to manage ticket sales, fundraising, and marketing within one system. It provides analytics tools and audience insights, making it a powerful tool for organizations aiming to boost revenue and audience loyalty.
AudienceView is a complete ticketing solution for events, combining CRM, fundraising, and marketing tools in one platform. It’s widely used by performing arts venues, sports organizations, and universities, allowing organizers to track engagement and increase attendance and donations.
PatronManager combines ticketing, CRM, and fundraising into one platform, built on Salesforce. It allows performing arts organizations, nonprofits, and live event organizers to manage customer relationships, sell tickets, and handle donations seamlessly, all while keeping data centralized.
Etix is a comprehensive ticketing platform for large venues and events, offering ticketing, on-site POS, and concessions management. It provides integrated solutions for venue operators, including secondary ticketing options, to help increase revenue through additional sales channels.
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