Looking to upgrade your event’s e-commerce experience in 2025? This guide spotlights the top platforms helping live event organizers sell merchandise, add-ons, food & beverage, and more—before, during, and after the show. Compare features, integrations, and use cases to find the perfect e-commerce partner for your event.
E-commerce is no longer just a merch booth or a pop-up tent—it’s a core revenue engine for live events. The right e-commerce software can help you boost average order value, deliver seamless customer experiences, and unlock new monetization moments across the full event lifecycle.
Whether you’re managing pre-event merchandise, powering on-site point-of-sale, or selling digital upgrades like parking or VIP access, your choice of platform matters.
E-Commerce for Live Events: The Ultimate Guide – Covers the fundamentals of CRM, segmentation, and customer lifecycle management.
Key Features in E-Commerce Software – Breaks down the essential tools that make a CRM platform powerful in an event context.
This page skips the theory and goes straight to the top e-commerce platforms of 2025. Explore leading solutions across four key areas:
• Online Merchandise Stores
• Add-On Sales & Upsells
• On-Site POS Systems
• Payment Gateways & Checkout Tech
Browse the list, compare solutions, and find your ideal e-commerce fit based on your event type, audience, and operational needs.
Square's software offers POS, team management, online ordering, and kitchen displays, providing real-time sales insights. Designed for stadiums, it helps managers track trends and meet venue demands with tools like free POS software and streamlined operations.
OOLIO's event POS ensures seamless transactions and smooth operations for major events. With offline capabilities, powerful integrations, and flexible options like kiosks and portable devices, it meets the complex needs of large venues efficiently.
Shift4 integrates with sports software, offering mobile ordering, contactless payments, and analytics. Serving over 50% of major league venues and NCAA arenas, it ensures secure, reliable payment processing. Key partnerships include Allegiant Stadium and Los Angeles Football Club.
Lightspeed POS is tailored for retail and multi-location events, offering robust inventory management, analytics, and CRM features. It’s ideal for event merchandise stands and concessions, allowing vendors to manage stock levels, track sales, and create a smooth checkout process for attendees.
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